Turn wasted hours into margin.
We map how your company runs, then build AI systems for operations and growth into the tools you already use. One team, from the first audit to the system that runs.
Nothing switches until you approve it.
X-ray · free
1 of 20 · 8 minWhere does your team lose the most time each week?
20 questions · 8 minutes. We only ask for your email at the end.
- 15+
- years
- 100+
- companies
- €50M+
- ad spend managed
- Certified
- Google · Meta Partner · HubSpot
What you get
What you hold on day 90.
Three layers, built inside your company by one team. Take one layer or all three.
Every step from lead to cash, with an owner on each handoff. You see where work waits, and why.
Written procedures for the work that repeats, kept current, and a team trained on each one.
Strategy, funnel and campaigns on Google, Meta, LinkedIn and TikTok, with ad optimisation rules that run daily.
AI SEO, product and category pages rebuilt answer-first, and publishing to your blog and LinkedIn.
Where the audit points to it, one operations app in place of spreadsheets, built to help you decide and scale.
What happened, what needs you, and what is at risk, on one screen before the day starts.
You own all of it, and the AI runs on your own accounts.
Interface fragments of what gets built. Sample data.
1 handoff flagged: sales to ops has no owner. Signed off by ops lead.
Interface fragments of what gets built. Sample data.
Trusted by 100+ companies to build what runs them.
- Jacob&Co
- Business Ownership
- RealEstateU
- QuantWheel
Why the last people didn't fix it
Everyone fixed their part. Nobody joined the parts.
-
Ads go live and the leads arrive. Then they land in a sales process nobody mapped, and they leak.
-
You get a sharp diagnosis and a long deck. The building goes back to a team that is already full.
-
Processes get tidied. Marketing and AI stay with someone else, so the handoffs between them stay broken.
-
One good person keeps it all running. Nobody has the time to build what joins it up.
-
Marketing, operations and AI, built inside your company by one team, and handed over with the SOPs.
Compared
What each one usually covers.
Each covers one part well. The gap is the system that joins the parts, and that is the part we build.
Y = yes, P = partly, N = no. Typical scope. Individual firms vary. | Agency Campaigns and creative | Ops firm Processes and SOPs | Strategy consultant The diagnosis and the plan | In-house hire One person, running what exists | Aureus The system, built and run with you Book a call |
|---|---|---|---|---|---|
| Marketing | |||||
| Strategy | Partly | Partly | Yes | Partly | Yes |
| Campaigns | Yes | No | No | Yes | Yes |
| Operating | |||||
| SOPs | No | Yes | Partly | Partly | Yes |
| Team training | No | Yes | No | No | Yes |
| AI | |||||
| Custom systems | No | Partly | No | No | Yes |
| AI | Partly | Partly | No | Partly | Yes |
| Ownership | |||||
| You own it | Partly | Yes | Yes | Yes | Yes |
Y = yes, P = partly, N = no. Typical scope. Individual firms vary.
Before day 1
Three steps, and you can stop after any of them.
Step 01 · Free · 8 minutes
The X-ray
20 questions and a score across seven areas, with a one-page report written for you.
You leave with
A score and a one-page report.
Stop here and keep the report.
52of 100
- Funnel 72
- Spend 58
- Processes 41
- Tools 66
- Handoffs 54
- Reporting 37
- AI use 29
Weakest areas: AI use, Reporting, Processes. Report sent to your inbox.
Step 02 · Free
A 30-minute call
We go through your score with you and decide together whether an audit makes sense.
You leave with
A clear yes or no on the audit.
Stop here. The call costs nothing.
Thursday 10:30 · 30 minutes · you and Marin
- Your score, area by area
- Where the hours go
- Whether an audit makes sense
Step 03 · Paid · credited if we build
The Systems Audit
A map of how your company runs and a ranked roadmap.
You leave with
The map and the ranked roadmap.
The roadmap is yours either way.
| # | Where to build first | Layer | Impact |
|---|---|---|---|
| 1 | Quote to order | Operating | 92 of 100 |
| 2 | Lead handoff to sales | Marketing | 84 of 100 |
| 3 | Weekly reporting | AI | 71 of 100 |
| 4 | Supplier follow-ups | Operating | 63 of 100 |
| 5 | Content production | AI | 55 of 100 |
Ranked by hours back and risk. The fee is credited if we build.
How it runs
The 90 days, month by month.
Map, then build, then compound.
Operating
- Audit findings into the roadmap Live
- Process map signed off Live
- SOP library in use Live
- Back end, first release · where scoped Live
Marketing
- Tracking fixed Live
- Funnel and campaigns live Live
- Ad optimisation rules running Live
AI
- First automations running Live
- AI content pipeline running Live
Team
- Team trained on every system Live
- Handover · self-run or managed Live
Sample plan. Your audit sets the order. Dates move with your inputs, and nothing switches until you approve it.
What we need from you
Your part, set out in public.
One owner on your side
Someone who can decide, give access and unblock the team.
About an hour a week
A weekly review with your owner. The plan is built around that.
Access to your tools
Ad accounts, CRM, analytics and the systems your team uses today.
If inputs arrive late, dates move with them. Nothing switches until you approve it.
Results
Results, by layer.
Past client results. Yours depend on your market, your starting point and your inputs.
- AI layer
4 → 31
AI answers citing Feitian
23 product and 15 category pages rebuilt answer-first with FAQ schema, plus automated blog and LinkedIn publishing. Measured over 90 days.
+142% organic product-page traffic
- Marketing layer
1.58% → 13.73%
conversion rate
Over two months of funnel and campaign work.
- Marketing layer
Illustration
150K
waitlist before launch
34% conversion on launch day.
- Marketing layer
Illustration
€20K → €400K
monthly revenue
Growth that carried the company to a closed round.
After day 90
Run it yourself, or we keep running it with you. Most clients stay. That is up to you.
Self-run
Your team runs the system on the SOPs, with the training done.
Managed
We keep running and improving it with you, on a retainer.
Who you work with
A founder-led firm.
Aureus is founder-led. I have spent 15+ years building growth and operations, inside client companies and in my own.
I have taught it at ZSEM, Algebra and Google's Digital Garage. I have also run it on my own money: ChooseGrounding grew to €45K a month on zero ad spend, and I sold it in 2025.
On your build you work with me, a small senior team, and the AI agents we run for the work that repeats.
Marin Zlatarić Founder, Aureus
Questions
What founders ask before the call.
About an hour a week, plus one owner on your side who can decide and give access. The plan is built around that.
You do. The process map, the SOPs, the campaigns, the automations and any back end belong to your company from the day they exist.
Yours. The AI runs on your own accounts, so the data and the keys stay with you.
Yes. You can take Marketing, Operating or AI on its own. The fastest-growing clients take all three.
Yes. We build the system they work inside, and train them to run it.
You choose: run it yourself on the SOPs, or keep us on a managed retainer. Most clients stay, and that is up to them.
Dates move with your inputs. We tell you early what is waiting and what it holds up, and nothing switches until you approve it.
Start with the X-ray, or talk it through on a call.
Want one piece instead?
Aureus AI Systems
Custom AI for clients worldwide: operations, growth, analytics and scaling systems. Visit AI Systems-
Aureus Agency
Growth production: ads, content, AI SEO, landing pages, creative and tracking. Visit Agency -
Aureus Ventures
Our own ventures, Movieo among them. Visit Ventures -
Work with Marin
Marin personally, in your company for set hours. marinzlataric.com